Just how important is that? You can make the best produce in the world, but if you won’t stand behind it, it is worth nothing. I recently had an atrocious customer service experience with Rick Mayer Cycle, purveyor of custom motorcycle seats. While his workmanship might be good, his lack of business acumen and customer service will prevent me from ever recommending him to anyone. You can read about my experience here.
“Caveat Emptor”